Product Led Strategy: The Importance of Outcome-Driven Thinking

IMPORTANT NOTE - Event registration must be completed HERE on the UXDX website.
We'll be hosting this event in Priceline's iconic offices, The Empire State Building. For security measures, every attendee must register their attendance on the UXDX website above.

SCHEDULE:
6:15 - 6:55: Registration & Networking
6:50 - 7:00: Welcome talk from our ambassador: Ryan Leffel, VP, Head of Design at Priceline.

7:00 - 7:30
Rebecca Radparvar, Staff Design Strategist, MongoDB
"Product Success: Navigating the challenges and opportunities in implementing our organization’s first, and cross-disciplinary, Design-Strategy-Led Initiative"

In this session, Rebecca Radparvar, focuses on the challenges and opportunities emerging from running her organization’s first design(-strategy)-led initiative and how the team did so across 3 core design disciplines (Design Strategy, Product Design, and Design Systems) to deliver both strategic and tactical design deliverables to execute a composable and sustainable navigation design and information architecture.

She will focus on MongoDB process and respective learnings, particularly how these learnings can be applied to future design and design-strategy driven initiatives, while also highlighting emergent organization challenges that illuminate design’s unique opportunity for driving impact, underscoring how to not only take a seat at the table, but earn the seat at the head when design is uniquely positioned to drive product strategy and delivery.

7:30 - 8:10:
Seth Carpien, Chief Growth Officer, Tricon InfoTech
"Design for Impact, Not Hype"

In an era where the "next new thing" constantly vies for our attention, it's easy to get swept up in the hype and lose sight of what truly matters when building products. Having worked as a product leader in healthcare and logistics, Seth Carpien is able to draw on his first-hand experience and provide real-world examples.

This talk will challenge you to push back against leadership - or if you are a leader, to take a step back from the allure of the latest sexy technology. It's time to focus on the importance of strategic product thinking and outcome-driven initiatives over the allure of the latest technology trends.

8:10 - 8:20: Closing thoughts by our UXDX Ambassador Ryan Leffel.

8:20 - 9:00: Networking & Idea Sharing.

Thank you to Priceline, as always, for supporting our New York events.
See you there, New York!